Mobile Advertising Campaign from India Wins Big Internationally
Mumbai, November 15, 2007: Reliance Communications mobile ad campaign' Fair & Lovely' Scholarship Programme 2007 has been adjudged winner by the Mobile Marketing Association (MMA) Annual Global Awards jury at a glittering ceremony held in Los Angeles last night. The innovative mobile ad campaign has been voted as the "Best Use of Mobile Marketing" in the Direct Response Category of the awards. This is also the first time in the world that a scholarship programme has been advertised on a mobile platform Reliance Communications has been at the forefront of Mobile Advertising in India & pioneered this medium in India by working with brands like LG during the 2003 World Cup which today has the distinction of having showcased over 40 top brands in India spanning across FMCG, Financial Services, and Durables including Automobiles & IT on Reliance Mobile Phones. "Mobile medium is now rapidly emerging as a medium wherein all aspects of a brand campaign - building awareness to lead generation to buzz marketing can be created & delivered in a holistic 360 way. Enterprising Brand Managers are using the mobile platform to create & mount quick marketing campaigns" said Mr. Mahesh Prasad, President - Applications, Solutions & Content Group. The Fair & Lovely Scholarship Programme 2007 advertised on Reliance Mobile World (R World) during the period August 14 - September 17, 2007, received tremendous response as over 45,000 women applied for the scholarships! With the objective of creating awareness about the programme and generate leads of potential women candidates in a cost effective manner. "Our latest success puts Reliance as well as India once again on the global mobile advertising platform. Mobile advertising on Reliance Platform is being used effectively to generate sales leads as well as conduct quick market research" Mr. Prasad added. MMA, the US-based representative of mobile marketing industry, currently has more than 450 member companies, representing over forty (40) countries from across the mobile marketing value chain and the globe. For this year's award, the Mobile Marketing Association (MMA) received over 250 submissions; more than double that of last year from top notch companies across the world. About Fair & Lovely Scholarship The Fair & Lovely scholarships are awarded annually to deserving young girls who intend to pursue higher education in India leading to Graduation, Post-Graduation and PhD. Awarded by the Fair & Lovely Foundation, the Rs 100,000 (US $ 2500) scholarship is meant for women 'with an aptitude and ambition to achieve their goals'. This Scholarship was instituted 5 years ago with the objective of enabling economic empowerment to Indian women by Hindustan Unilever Limited. Over 300 women across India have been awarded scholarships through this programme. The scholarship winners of this year's campaign will be announced by the year end. About Reliance Mobile World Reliance Mobile World has gained popularity as a one-stop-shop for entertainment, communication, gaming and m-commerce. Thanks to the wide range of applications it has endeared itself to users from all walks of life. Reliance Mobile World's applications include mobile TV, videos, cricket updates, music, ringtones, m-commerce, mobile mail, messaging, city and TV guides, railway reservations, banking, bill payment and examination results. Dial 51234, which is the voice interactive service of the Reliance Mobile World suite, have a bouquet of services such as Talking Message Service (TMS), My Tunes (Caller Ringback Tones), apart from the popular find-a-friend, play-a-song, ringtones, cricket and other services. Over 2,500 useful applications on Reliance Mobile World make the lives of the subscribers simple, productive and efficient. About Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technologies. The MMA is a global organization with 400 members representing over twenty countries. MMA members include agencies, advertisers, hand held device manufacturers, carrier and operators, retailers, software providers, and service providers as well as any company focused on the potential of marketing via mobile devices. About Reliance Communications Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a market capitalization of over Rs. 2,70,000 crore, net worth in excess of Rs. 40,000 crore, cash flows of Rs. 9,000 crore, net profit of Rs. 5,000 crore and zero net debt. For further information, contact : Nominations for the year 2007
Cross Media Integration
Direct Response
Product/Services Launch
Product/Services Launch
Promotion
Relationship Building
INNOVATION
INNOVATION FOR CREATIVITY Media
Technology
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