Reliance Communications expands Simply Reliance Initiative

• Two new offers to address requirements of 3 customer segments under Simply Reliance Initiative
  • 1 paise per second for short duration calls
  • Re 1 for 3 minutes’ call rate for long duration calls
  • Continuation of 50p/min as announced on October 5
• Maintains No Conditions, No Roaming Charges & Single Call Rate To Any Network, Anywhere in India
• New Plans offers around 30% savings against other competitive offers in the market

Mumbai, November 3rd, 2009: Following the overwhelming response for its Simply Reliance Plan announced in October, offering single tariff rate across all services, Reliance Communications today extended its Simply Reliance Initiative with two new tariff variants effective November 5, 2009. These new variants aim to offer an all-round product portfolio under Simply Reliance Initiative. These offers reiterate the simplicity and value benefits of Simply Reliance through enhanced value and single rate proposition.

As the current Indian telecom landscape evolves, RCOM sees three distinct segments emerging in terms of call patters in the country:

• Short duration calls
• Long duration calls
• Standard Length Calls

Commenting on the expansion of Simply Reliance Initiative to new offerings, Mr Mahesh Prasad, President, Reliance Communications said, “The launch of Simply Reliance Plan in October was very well received in the market, both by customers & trade. Customers across India have appreciated our endeavour to offer single, simple and transparent tariff on all local, STD and roaming calls. We now extend the Simply Reliance Initiative by offering two new products catering to varied customer needs with the same simplicity & unconditional transparency.”

In order to address the needs of these three distinct customer segments, Reliance Communication is launching new tariff variants under its Simply Reliance Plan. These two new offerings reiterate the commitment of Simply Reliance Plan with ‘No Conditions’, No Monthly Recharge’& ‘Any Network Anytime’ benefits.

• For short duration callers, Reliance is launching 1paise/second single call rate
• For long duration callers, Reliance is now offering Re 1 for 3 minutes call rate
• For those with standard call duration, Reliance will continue offering 50p/Minute tariff rate

Reliance is launching these plans across both its CDMA and GSM networks offering tremendous savings potential. “Most of the competitive offers in reaction to Simply Reliance Initiative have fallen short with various restrictions, conditions and limited to calls on the same network in the home zone,” Mr Prasad added.

These new offerings under Simply Reliance Initiative, which has set industry benchmarks in the Indian Telecom Sector, extend the single rate benefit to:

• All Local calls
• All STD calls
• To any CDMA or GSM Mobile and Landline anywhere in India
• All incoming and outgoing calls while roaming
• Anytime of the day or night
• Without any monthly charges
• Without any hidden charges or any conditions, whatsoever

Value-Proposition of Reliance Simple Plans

(Savings are based on Govt of India Data & Competitor Websites)

Simply Reliance Initiative is supported by RCOM's 3G-Ready network offering a number of innovations to our customers. These include:

• Next-gen electronics for super digital voice clarity
• Seamless coverage on major railway routes, national and state highways through dedicated mobile towers
• Access to a Reliance owned fibre network for unlimited capacity - both in India and overseas, resulting in unmatched quality on local, STD or ISD calls
• Nationwide enhanced capabilities for fastest internet access speeds
• Stutter-free video capability including numerous TV channels, sports updates as well as access to popular video sharing websites like Youtube
• oWidest R-World mobile content offering entertainment, music, news, cricket, Bollywood, maps and search
• One-click set-up and access to email and social networking offering convenience of a PC

About Reliance Communications

Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).

Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of 92 million including over 2.5 million individual overseas retail customers, ranks among the Top 5 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 190,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

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