Reliance Mobile in pact with US-based Gameloft for Paris Hilton's exclusive game
MUMBAI, July 27, 2009: Reliance Mobile has tied-up with US-based Gameloft, a mobile games company that specializes in developing mobile games based on world celebrities and Hollywood movies. As per this tie-up, Gameloft will soon release an unique mobile game based on the life of Paris Hilton. The game is called Paris Hilton's Diamond Quest.
This is the first official mobile game from Paris Hilton, showing the star's glamorous side and elegance. By hosting this game on its network, Reliance will offer its subscribers a rare look inside the doors to Paris Hilton's stunning universe studded with diamonds and sapphires! She has been an actress, a model, and a television star. In the game, Paris needs help to launch her own line of jewelry. Reliance enables its subscribers to hop on board her private jet and travel with Paris Hilton to today's hottest cities (New York, Cancun, Paris, London, and others) in search for exceptionally rare jewels. The player has to make it past numerous puzzles along the way. Reliance Subscribers will be offered choice of several game modes that have different rules but are all based on a similar concept that is both simple and exciting.
As part of its tie-up with Reliance Mobile, Gameloft will also launch the mobile games version of some of the latest Hollywood offerings on Reliance's CDMA and GSM networks across WAP/Brew, Blackberry platforms. These include Night At Museum 2, Terminator Salvation and The Mummy 3.
Interestingly, Night At Museum 2 released across Indian cinema houses on Friday July 24 while Terminator Salvation has been one of the biggest Hollywood successes in recent times.
According to Mr Krishna Durbha, Head - VAS, Reliance Communications, "Our tie-up with Gameloft is part of our strategy to strengthen our gaming portfolio. Indians love celebrities and movies. Through these unique offerings, we are making sure that our subscribers derive added excitement by not only playing games on their Reliance Mobile but also play games based on super-hit Hollywood movies and world famous celebrities."
As part of the larger game-plan, Gameloft will also offer Reliance Mobile a portfolio of games based on Ferrari World Championship, Wimbledon 2009, Spider-Man Toxic City, and a few offerings based on famous television series including CSI: Miami.
Gameloft has partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, ABC, Dreamworks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television, Warner Bros., FifPro, Ferrari, Paris Hilton, Gus Hansen, Kobe Bryant, Derek Jeter, Reggie Bush, Chuck Norris, Jonny Wilkinson or Robinho allow Gameloft to form strong relationships with international brands.
About Reliance Communications
Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).
Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 80 million including over 2 million individual overseas retail customers, ranks among the Top 10 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.
Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 500,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
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