Reliance Communications breaks away from tariff metering tradition of
MUMBAI, May 6, 2010: Following the success of its first three Simply Reliance Initiatives, Reliance Communications today announced the extension of Simply Reliance through another ground-breaking Simply Unlimited CDMA Offer, as part of its 100 Million Customers Milestone celebrations. Through this new Offer Reliance Communications breaks away from the conventional tariff metering practise of the Indian telecom industry. The new Simply Unlimited CDMA Offer aims to redefine the Indian mobile telecom space as well as expand the overall Simply Reliance portfolio through yet another simple and transparent Offering that delivers enhanced value through a single unconditional monthly recharge facility. Under the Simply Unlimited CDMA Offer, Reliance Communications is launching two unique calling packs:
The primary objective of the Simply Unlimited CDMA Offer is "simplification to the core" and extends the Simply Reliance initiative of per second, per minute and per call to per month basis without further reservations on usage, balance, recharge etc for Reliance Mobile CDMA prepaid customers Commenting on the new simplified offering, Mr Syed Safawi, CEO - Wireless Business, Reliance Communications said, "The launch of Simply Reliance Initiative last year simplified the confusion resulting out of 1000's of tariff Plans. With the launch of our new Pack today, we aim to address the customers' need of a large group who do not wish to be bogged down by concerns related to balance, recharges etc. The new product aims to cater to diverse customer needs with the same simplicity & unconditional transparency." Reliance is launching the Simply Unlimited CDMA Offer for existing as well as new customers. This new Offer is a direct result of research undertaken by the company to understand customers' tariff expectations from its mobile operator. A large group of customers in the mid and high usage segments are still confused about the multiplicity of current tariffs which range from seconds-based to minute-based to call based variants. RCOM's new Pack eliminates the still existing multiplicity of current tariff plans in the form of pulse rate, on-net or off-net distinctions, night or day calling, mobile, landline or FWP calling, local or long-distance calling practises. Reliance Communications will leverage its large scale of operations, enormous capacity and unmatched telecom network to drive these pricing innovations. Commenting on the simplicity of the new Offer, Mr Mahesh Prasad, President Marketing - Wireless Business, Reliance Communications said, "Most of the current market offerings make certain distinction in terms of usage on local versus long-distance, , on-net versus off-net calling or daytime versus night time. Through our Simply Unlimited CDMA Offer, we plan to further simplify this confusion by doing away with the tariff metering practices of the Indian telecom industry since the introduction of first mobile service in India." This new offering under Simply Reliance Initiative extends tariff-less benefit to:
Simply Reliance Initiative is supported by RCOM's 3G-Ready network offering a number of innovations to our customers. These include:
The new Simply Unlimited CDMA Offer is being offered with fair usage in mind to bonafide retail customers and not for commercial use. Both the Unlimited Packs are subject to Fair Usage condition of 30 mins/day (900 mins/month) applies to Offnet calls. Beyond 30 mins/day, these calls will be charged at 50 paisa / min About Reliance Communications Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion). |
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