Reliance Communications ties up with Swanbaymtech, UK
- Reliance Communications ties up with Swanbaymtech, UK
- To bring Ad-funded videos on Reliance Mobile Phones
- To provide local video clips for the Indian content channels
- To offer content free of cost to Reliance Mobile subscribers on both CDMA & GSM Networks
Mumbai, January 8, 2009 : Reliance Communications, India’s leading telecom player has announced today its partnership with the U.K. based mobile video services company Swanbaymtech, to launch advertising funded videos on its Reliance Mobile platform. Under the agreement Swanbaymtech will supply mobile video content to Reliance Communications. It will also offer premium entertainment & sporting events content such as India versus Bangladesh Cricket Test Series in the near future.
Customers will have access to the best of content free in exchange of watching an advert along with the video. Both companies will focus on bringing in Indian & International advertisers. It is a win-win situation for everyone.
Reliance Communications has been the pioneer in bringing innovations in mobile advertising space to India. Apart from winning many accolades & awards for various mobile advertising initiatives, Reliance Communications is the only Indian Telecom operator and among the select few in Asia-Pacific region to be on the board of the Mobile Marketing Association.
Speaking about the partnership, Mr. Krishna Durbha, Head- Value Added Services, Reliance Communications said, “Our tie-up with Swanbaymtech will be mutually beneficial. It will not only increase the viewership but also the revenue for both companies. Besides, the application offers an outstanding video quality hitherto not experienced by mobile users. Our initiative will act as a launch pad for ad-funded videos in India with more exciting things to follow.”
Mr.Warwick Hill, President of Swanbaymtech, said, “India is a high growth, exciting and dynamic mobile marketplace. We look forward to working with a respected operator like Reliance Communications to grow its Value Added Services (VAS) business.”
About Swanbaymtech
Swanbaymtech enables broadcasters, network operators, content and brand owners to extend their products and services to global audiences. By utilizing intelligent content delivery platforms, Swanbaymtech enhances operators' strategies to grow mobile content revenues while future proofing the technical needs of their business.
About Reliance Communications
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has net worth in excess of Rs. 63,000 crore (US$ 14 billion), cash flows of Rs. 12,000 crore (US$ 3 billion), net profit of Rs. 8,000 crore (US$ 2 billion) and zero net debt.
Rated among "Asia's Top 5 Most Valuable Telecom Companies", Reliance Communications is India's foremost and truly integrated telecommunications service provider. The company, with a customer base of over 60 million including over 2 million individual overseas retail customers, ranks among the Top 10 Asian Telecom companies by number of customers. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.
Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 450,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
[ Top ] |
