Reliance Mobile World Brings ‘Janmaashtami’ Celebrations

Mumbai, August 22, 2008 : Reliance Mobile World, the vibrant multimedia data suite of Reliance Mobile, brings a special zone for ‘Janmaashtami’ to its millions of customers across the nation. Users can get Janmaashtami special videos, ringtones, wallpapers, animations, themes and text by accessing the zone under the Hot N New section of Reliance Mobile World. Reliance Mobile subscribers can also set caller ring back tones of ‘Janmaashtami’ on their mobile phones by dialing 51234.

Mr. Krishna Durbha, Head – VAS, Reliance Communications said, “Janmaashtami is celebrated with religious fervor by millions of devotees across India. Today mobile content like wallpapers, caller tunes, ringtones have become the modern way of showing a person’s devotion and celebrating festivals. In the past, festivals like Holi have seen millions of downloads of festive content on Reliance Communication’s network. Keeping in with the trend we have launched ‘Janmaashtami’-specific content and application on the Reliance Mobile Phones.”

About Reliance Mobile World (R World) :

Reliance Mobile World is a virtual one-stop-shop for entertainment, communication, gaming and m-commerce. Thanks to the wide range of applications, it has endeared itself to users from all walks of life. Reliance Mobile World has over hundreds of useful applications and over 2, 00,000 content titles which include festival specials, devotional music, mobile TV, videos, cricket updates, music, ringtones, phonebook transfer and back-up service, m-commerce services like Mobile Banking, bill payments, mobile e-mail and instant messenger, city and TV guides, booking gas cylinders, tracking Speed Post, airlines and railway reservations, examination results and much more.

About Reliance Communications:

Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a market capitalization of over Rs. 2,25,000 crore (US$ 53 billion), net worth in excess of Rs. 58,000 crore (US$ 14 billion), cash flows of Rs. 12,000 crore (US$ 3 billion), net profit of Rs. 8,000 crore (US$ 2 billion) and zero net debt.

Rated among "Asia's Top 5 Most Valuable Telecom Companies", Reliance Communications is India's foremost and truly integrated telecommunications service provider. The company, with a customer base of 55 million including over 1.7 million individual overseas retail customers, ranks among the Top 10 Asian Telecom companies by number of customers. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 450,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

For further information, please contact:

Lakshman Sundar 09324110166
Chaitra Harihar 09323861167

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