Reliance Mobile strengthens its religious content portfolio on Mobile with its tie-up with Sadhna TV

Mumbai, February 5, 2008 : Reliance Communications today announced its tie-up with Sadhna TV, a renowned social religious channel to beam all the programs online on Reliance Mobile handsets. Reliance Mobile World (R World), the multimedia suite of applications of Reliance Mobile, offers unique experience of viewing Sadhna TV’s popular social-religious discourse and various other interesting programs in its ‘Mobile TV’ portfolio. As the streaming is live 24x7, Reliance Mobile customers can watch their favourite religious content conveniently from anywhere even while on the move within the state or traveling across the country.

Mr. Mahesh Prasad, President, Applications, Solutions and Content Group, Reliance Communications: “Mobile TV is a natural progression in mobile entertainment that combines the best of TV with the mobility and functionality of a wireless device. Reliance Communications has pioneered video based content on mobile phones in India since its inception. With this major initiative, we are addressing the needs of a market segment which is spiritually inclined."

Speaking on this occasion, Mr. Rakesh Gupta, Managing Director, Sadhna TV, said, “In a major survey of thousands of people across the country, we have found that apart from news, people are more interested in discourses of religious gurus, astrology, and bhajans. With Reliance’s strong presence in the Mobile TV space, this will reach millions of Reliance subscribers throughout the country.”

Reliance Communications is at the forefront of providing a variety of applications and content spanning infotainment, sports, music, games, messaging, and m-commerce. Video content on Reliance Mobile World is a very popular service with the genre of content such as movie clips, TV news and shows, music, videos, cricket and sports fashion, glamour and animation, providing thousands of latest entertainment, and information based rich media content. They are available to several millions of subscribers with Reliance Mobile World (R World) enabled handsets supporting video.

To avail the above service, Reliance Mobile customers will be charged Rs. 15 for 5 minutes.

About Reliance Mobile World:

Reliance Mobile World has gained popularity as a virtual one-stop-shop for entertainment, communication, gaming and m-commerce. Thanks to the wide range of applications, it has endeared itself to users from all walks of life. Reliance Mobile World has over 2500 useful applications and over 2,00,000 content titles which include mobile TV, videos, cricket updates, music, ringtones, phonebook transfer and back-up service, m-commerce services like Mobile Banking, bill payments, mobile e-mail and instant messenger, city and TV guides, booking gas cylinders, tracking Speed Post, Airlines and Railway reservations, examination results and much more.

About Reliance Communications:

Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a market capitalization of over Rs. 3,00,000 crore, net worth in excess of Rs. 40,000 crore, cash flows of Rs. 9,000 crore, net profit of Rs. 5,000 crore and zero net debt.

Rated among "Asia's Top 5 Most Valuable Telecom Companies", Reliance Communications is India's foremost and truly integrated telecommunications service provider. The company, with a customer base of over 40 million including over 1.3 million individual overseas retail customers, ranks among the Top 10 Asian Telecom companies by number of customers. Reliance Communications' corporate clientele includes 600 Indian and 250 multinational corporations, and over 200 global carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire infocomm value chain, covering over 13,000 towns and 500,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 165,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

For Further Information, please contact:
Mrinal Sapre on 9323612892

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